Former global HR vice president for Unilever Geoff McDonald, who has himself struggled with anxiety, rolled out a programme there to destigmatise mental illness and boost productivity.
He now campaigns to break down what he says is a negative mental health story in the corporate world.
He's in New Zealand to speak at the Health and Safety Association of New Zealand (HASANZ) conference in Wellington on 6 and 7 September, and tells Kim Hill companies should set employees' health as part of their strategy.